# Outside-In Marketing Strategy with James Hipkin

Page: https://stenobird.com/podcast/the-agents-of-change-digital-marketing-podcast-431209/outside-in-marketing-strategy-with-james-hipkin
Text version: https://stenobird.com/podcast/the-agents-of-change-digital-marketing-podcast-431209/outside-in-marketing-strategy-with-james-hipkin.md
Podcast: [The Agents of Change Digital Marketing Podcast](https://stenobird.com/podcast/the-agents-of-change-digital-marketing-podcast-431209)
Published: 2025-11-19T07:00:00+00:00
Episode link: https://www.theagentsofchange.com/608
Audio file: https://traffic.libsyn.com/secure/themarketingagents/EP608_AOC.mp3?dest-id=145771
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JSON: https://stenobird.com/v1/public/podcasts/the-agents-of-change-digital-marketing-podcast-431209/episodes/outside-in-marketing-strategy-with-james-hipkin
Duration seconds: 1579

## Resource

Most of us think our websites are working just fine. They look good. They're fast. They have all our information right there on the homepage. But here's the problem: your website isn't about you. If you're standing on your digital rooftop shouting about how awesome you are—your 15 years in business, your features, your awards—you're doing inside-out marketing. And it's probably why your growth has stalled. James Hipkin has been building businesses with digital marketing since 2010, and he's here to flip the script. Today, we're talking about the shift from inside-out to outside-in marketing, why your website needs to engage visitors in six seconds or less, and how to stop wasting money on tactics that don't work. This is the conversation that might finally make your website work as hard as you do. https://www.theagentsofchange.com/608 Rich's AI Workshop on 12/11/2025: https://www.takeflyte.com/flyte-school-live Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

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## Transcript

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