# Building a Brand World That Converts with Luna Battalia

Page: https://stenobird.com/podcast/the-agents-of-change-digital-marketing-podcast-431209/building-a-brand-world-that-converts-with-luna-battalia
Text version: https://stenobird.com/podcast/the-agents-of-change-digital-marketing-podcast-431209/building-a-brand-world-that-converts-with-luna-battalia.md
Podcast: [The Agents of Change Digital Marketing Podcast](https://stenobird.com/podcast/the-agents-of-change-digital-marketing-podcast-431209)
Published: 2026-03-04T06:00:00+00:00
Episode link: https://www.theagentsofchange.com/615
Audio file: https://traffic.libsyn.com/secure/themarketingagents/Building_a_Brand_World_That_Converts_with_Luna_Battalia.mp3?dest-id=145771
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Duration seconds: 1796

## Resource

Description: Your logo isn't your brand. Your colors aren't your brand. Your brand is the feeling someone gets when they interact with your company—whether they're reading your about page, talking to your receptionist, or bumping into your founder on a plane. Luna Battalia calls it a "brand world," and she's got a four-part messaging framework that's helped her clients hit conversion rates of 11–25% when the industry average sits at 3–4%. If you've ever poured money into a rebrand and still felt like something was off, this episode is going to explain exactly why. https://www.theagentsofchange.com/615 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

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## Transcript

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