# AI Visibility and the Buyer Journey with Tom Rudnai

Page: https://stenobird.com/podcast/the-agents-of-change-digital-marketing-podcast-431209/ai-visibility-and-the-buyer-journey-with-tom-rudnai
Text version: https://stenobird.com/podcast/the-agents-of-change-digital-marketing-podcast-431209/ai-visibility-and-the-buyer-journey-with-tom-rudnai.md
Podcast: [The Agents of Change Digital Marketing Podcast](https://stenobird.com/podcast/the-agents-of-change-digital-marketing-podcast-431209)
Published: 2026-06-17T06:00:00+00:00
Episode link: https://www.theagentsofchange.com/626
Audio file: https://traffic.libsyn.com/secure/themarketingagents/AI_Visibility_and_the_Buyer_Journey_with_Tom_Rudnai.mp3?dest-id=145771
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Duration seconds: 1875

## Resource

If you've been trying to get your business cited by ChatGPT or Google's AI Overviews, you might be optimizing for the wrong thing entirely. Tom Rudnai, founder of Demand-Genius, spent two years running structured prompts across the full buyer journey and found something that should change the way marketers think about AI visibility. Most of the influence AI has on your potential customers happens long before it ever recommends a specific brand. In this episode, Tom breaks down exactly what that means, what the data shows, and what practical steps you can take to stop chasing citations and start shaping how AI understands your category. https://www.theagentsofchange.com/626 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

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