# We Take Care of the Money: Parakeeto's New Positioning, Explained, With Kristen Kelly & Carson Pierce

Page: https://stenobird.com/podcast/the-agency-profit-podcast-1151616/we-take-care-of-the-money-parakeeto-s-new-positioning-explained-with-kristen-kelly-carson-pierce
Text version: https://stenobird.com/podcast/the-agency-profit-podcast-1151616/we-take-care-of-the-money-parakeeto-s-new-positioning-explained-with-kristen-kelly-carson-pierce.md
Podcast: [The Agency Profit Podcast](https://stenobird.com/podcast/the-agency-profit-podcast-1151616)
Published: 2026-06-17T02:00:00+00:00
Episode link: https://parakeeto.com/blog/
Audio file: https://chrt.fm/track/219EA1/afp-942741-injected.calisto.simplecastaudio.com/f59e2578-1756-4c62-9ba8-aacaf60e2b05/episodes/bc73e45c-0048-4388-a694-3a10f536da4e/audio/128/default.mp3?aid=rss_feed&awCollectionId=f59e2578-1756-4c62-9ba8-aacaf60e2b05&awEpisodeId=bc73e45c-0048-4388-a694-3a10f536da4e&feed=oUhqStLi
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Duration seconds: 1699

## Resource

About this Episode In this episode of the Agency Profit Podcast, Carson Pierce and Kristen Kelly step in for Marcel Petitpas to pull back the curtain on a major evolution happening at Parakeeto. The conversation explores why the company is moving away from profitability-focused messaging and toward a clearer promise: helping agency owners by taking care of the money. Carson and Kristen unpack the challenges of category creation, the confusion many agency owners face around financial management, and the importance of combining financial expertise with operational insight. They also discuss Parakeeto's expanded bookkeeping and accounting services, the role of financial stewardship, and why confidence—not just profitability—is often what agency owners are really seeking. Listeners will gain valuable insights into agency finance, leadership decision-making, and the systems needed to create greater clarity, visibility, and peace of mind as agencies grow.

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## Transcript

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