# Why E-E-A-T is Dead & What's Actually Ranking in 2025 with Randy Roberts

Page: https://stenobird.com/podcast/the-agency-insider-show-7021946/why-e-e-a-t-is-dead-what-s-actually-ranking-in-2025-with-randy-roberts
Text version: https://stenobird.com/podcast/the-agency-insider-show-7021946/why-e-e-a-t-is-dead-what-s-actually-ranking-in-2025-with-randy-roberts.md
Podcast: [The Agency Insider Show](https://stenobird.com/podcast/the-agency-insider-show-7021946)
Published: 2025-11-26T12:11:46+00:00
Episode link: https://podcasters.spotify.com/pod/show/navneet-kaushal/episodes/Why-E-E-A-T-is-Dead--Whats-Actually-Ranking-in-2025-with-Randy-Roberts-e3bgaam
Audio file: https://anchor.fm/s/f8469864/podcast/play/111732502/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-10-26%2F413201250-44100-2-a7d6518253083.mp3
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Duration seconds: 3896

## Resource

Is EAT dead? Find out the truth about Google's SEO signals and how they impact rankings in 2025. This power-packed episode of the Agency Insider Show dives deep into SEO strategies, revealing actionable tips to rank your website number 1, drive organic traffic, and master the evolving algorithm updates. Discover the keyword ranking weight class method to reliably target the right keywords, learn how AI is reshaping search, and understand the real role of EEAT in search engine rankings. Whether you’re a beginner or an experienced SEO professional, this guide is packed with insights to help you stay ahead of the curve. Ready to take your SEO game to the next level? Watch now!#seoin2025 #aiinseo #gbpoptimization #e-e-a-tranking #e-e-a-trankings #seosignals #eatinseo #contentstrategy #googleeat #localseotipsCHAPTERS:00:00 - Intro01:17 - What is Randy Roberts' Journey in SEO?02:34 - How are Backlinks a Local SEO Secret Weapon for GMB?11:02 - What Common Misconceptions Do Agencies Have About GMB Optimization?15:47 - How Do AI-driven Algorithm Updates Affect SEO?19:12 - Why is Clarity and Credibility Important in SEO?23:48 - What Will Matter More in SEO Over the Next 12 Months?25:25 - What Are 3 Proactive Moves to Align with AI in SEO?27:52 - How Can You Incorporate AI Update Volatility in Your Strategy?30:44 - What Tactics Will Quietly Die Due to AI Changes?32:35 - Is E-A-T Really Dead in SEO?33:10 - Does E-A-T Still Matter in Today's SEO Landscape?40:45 - What Has Replaced E-A-T in SEO Best Practices?42:51 - How Has This Shift Influenced Your Content Strategy?46:54 - What is the Keyword Ranking Weight Class Method?54:36 - How to Effectively Use the Keyword Ranking Weight Class Method?57:45 - Why is Understanding Keyword Difficulty Important?1:00:28 - How to Optimize SEO for…

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