# Stop Tracking Prompts: The AI Optimization Mistake 90% of Agencies Make | Dixon Jones

Page: https://stenobird.com/podcast/the-agency-insider-show-7021946/stop-tracking-prompts-the-ai-optimization-mistake-90-of-agencies-make-dixon-jones
Text version: https://stenobird.com/podcast/the-agency-insider-show-7021946/stop-tracking-prompts-the-ai-optimization-mistake-90-of-agencies-make-dixon-jones.md
Podcast: [The Agency Insider Show](https://stenobird.com/podcast/the-agency-insider-show-7021946)
Published: 2026-01-29T09:44:24+00:00
Episode link: https://podcasters.spotify.com/pod/show/navneet-kaushal/episodes/Stop-Tracking-Prompts-The-AI-Optimization-Mistake-90-of-Agencies-Make--Dixon-Jones-e3ebj7u
Audio file: https://anchor.fm/s/f8469864/podcast/play/114723518/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-0-29%2F417059985-44100-2-e95b3e694fcee.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-agency-insider-show-7021946/episodes/stop-tracking-prompts-the-ai-optimization-mistake-90-of-agencies-make-dixon-jones
Duration seconds: 3773

## Resource

🚨 Stop tracking AI prompts. You're optimizing for the wrong thing. Dixon Jones (Majestic founder, InLinks CEO, Entity SEO author) reveals why 90% of agencies are approaching AI optimization backwards—and what actually works in 2026. 🎯 KEY TAKEAWAYS: - Why prompt tracking = vanity metrics [3:25] - How mentions now beat links for AI visibility [19:15] - The "infinite prompts problem" nobody's talking about [6:16] - Measuring entity influence when rankings don't exist [28:06] - First thing agencies should change tomorrow [52:01] 🔥 BEST QUOTE: "Prompt tracking is telling you vanity stuff. Topic analysis in an LLM is a proactive metric." - Dixon Jones 📚 RESOURCES: - Free PDF: Dixon's "Entity SEO" book - Waiky: wake.io - InLinks: inlinks.com - Google API Leak Analysis: dixonjones.com 🎙️ ABOUT THE SHOW: The Agency Insider Show brings you unfiltered conversations with SEO leaders navigating the AI-first future. Hosted by Navneet Kaushal, CEO of PageTraffic (23 years in SEO). #SEO #AIOptimization #EntitySEO #DigitalMarketing #AgencyGrowth

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