# How Australia's Top SEO Agency Is Ranking Clients in ChatGPT | James Norquay

Page: https://stenobird.com/podcast/the-agency-insider-show-7021946/how-australia-s-top-seo-agency-is-ranking-clients-in-chatgpt-james-norquay
Text version: https://stenobird.com/podcast/the-agency-insider-show-7021946/how-australia-s-top-seo-agency-is-ranking-clients-in-chatgpt-james-norquay.md
Podcast: [The Agency Insider Show](https://stenobird.com/podcast/the-agency-insider-show-7021946)
Published: 2026-06-25T08:23:27+00:00
Episode link: https://podcasters.spotify.com/pod/show/navneet-kaushal/episodes/How-Australias-Top-SEO-Agency-Is-Ranking-Clients-in-ChatGPT--James-Norquay-e3l8o6g
Audio file: https://anchor.fm/s/f8469864/podcast/play/121970320/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-25%2F426800104-44100-2-3a9f9c09566f4.mp3
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Duration seconds: 3365

## Resource

Get Your Free SEO Audit and 30 mins consultation at https://www.pagetraffic.com/request-quote.php Learn how LLM optimization works and why your unique data is the key to ranking better in ChatGPT, Claude, and Gemini. James Norquay and Navneet Kaushal break down the evolving relationship between AI models and search engine visibility. They explain why businesses need to prioritize unique data collection to remain relevant as platforms like ChatGPT, Claude, and Gemini change how users access information. If you are trying to future-proof your digital strategy, this discussion clarifies where to focus your resources. Beyond technical adjustments, the conversation touches on the realities of running a digital agency for over a decade. Navneet Kaushal shares insights on the hard work required to sustain a business, offering a grounded perspective for agency owners and marketers navigating these shifts. By focusing on LLM optimization, you can better understand how to position your content for both traditional search and emerging AI search strategy needs. Whether you are curious about Gemini search results or Claude AI optimization, this video provides a clear path forward. You will walk away with a better understanding of why unique data value is the most important asset for your brand today. Subscribe for weekly digital marketing breakdowns, and comment which AI model you are focusing on most this year.

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## Transcript

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