# Tobacco, Soap, Beer & Cars: 100 Years of Egyptian Print Advertising | Professor Bahia Shehab

Page: https://stenobird.com/podcast/the-afikra-podcast-1800518/tobacco-soap-beer-cars-100-years-of-egyptian-print-advertising-professor-bahia-shehab
Text version: https://stenobird.com/podcast/the-afikra-podcast-1800518/tobacco-soap-beer-cars-100-years-of-egyptian-print-advertising-professor-bahia-shehab.md
Podcast: [The afikra Podcast](https://stenobird.com/podcast/the-afikra-podcast-1800518)
Published: 2026-06-01T08:00:00+00:00
Episode link: https://afikra.simplecast.com/episodes/bahia-shehab-RkU0KJUv
Audio file: https://afp-922695-injected.calisto.simplecastaudio.com/96f7a68b-b919-40fb-9d0c-366fc6f2d79c/episodes/6eaa42dc-65f1-4f09-952c-adfac3a0af0a/audio/128/default.mp3?aid=rss_feed&awCollectionId=96f7a68b-b919-40fb-9d0c-366fc6f2d79c&awEpisodeId=6eaa42dc-65f1-4f09-952c-adfac3a0af0a&feed=mQeVlZL1
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Duration seconds: 3627

## Resource

Egyptian print media has historically functioned as a cultural barometer, shifting from the early official bulletins of the 20th century into a relentless and aggressive form of capitalism on steroids. Professor Bahia Shehab discusses her book, "A Trade in Dreams: A Century of Egyptian Print Advertising", unpacking how visual culture has been both a witness to and a victim of political upheaval. Her research illuminates a century where advertising functioned as legalized psychological operations, deeply embedded in the daily life of Cairo. By dissecting the visual language of the past, she provides a necessary framework for understanding the mono-culture and flattening of aesthetic diversity in the modern era.

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## Transcript

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