# Why Prospects Stop Trusting You (And How to Fix It)

Page: https://stenobird.com/podcast/the-advanced-selling-podcast-416744/why-prospects-stop-trusting-you-and-how-to-fix-it
Text version: https://stenobird.com/podcast/the-advanced-selling-podcast-416744/why-prospects-stop-trusting-you-and-how-to-fix-it.md
Podcast: [The Advanced Selling Podcast](https://stenobird.com/podcast/the-advanced-selling-podcast-416744)
Published: 2026-04-09T18:00:00+00:00
Episode link: https://www.buzzsprout.com/2517440/episodes/18990061-why-prospects-stop-trusting-you-and-how-to-fix-it.mp3
Audio file: https://www.buzzsprout.com/2517440/episodes/18990061-why-prospects-stop-trusting-you-and-how-to-fix-it.mp3
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Duration seconds: 338

## Resource

Send us Fan Mail Trust is the missing ingredient in most failed deals — and the old methods of building it (the hearty handshake, the enthusiastic follow-up email) no longer cut it. In part four of the Sales Identity Crisis series, Bill breaks down why modern buyers are slow to trust and offers a counterintuitive fix: create content. Bill shares how consistent content — podcasts, video, written pieces — lets prospects sample your thinking long before a sales conversation begins. When they fin...

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## Transcript

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