# Find the Real Pain Behind Every Sales Conversation

Page: https://stenobird.com/podcast/the-advanced-selling-podcast-416744/find-the-real-pain-behind-every-sales-conversation
Text version: https://stenobird.com/podcast/the-advanced-selling-podcast-416744/find-the-real-pain-behind-every-sales-conversation.md
Podcast: [The Advanced Selling Podcast](https://stenobird.com/podcast/the-advanced-selling-podcast-416744)
Published: 2026-03-05T11:00:00+00:00
Episode link: https://www.buzzsprout.com/2517440/episodes/18790542-find-the-real-pain-behind-every-sales-conversation.mp3
Audio file: https://www.buzzsprout.com/2517440/episodes/18790542-find-the-real-pain-behind-every-sales-conversation.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-advanced-selling-podcast-416744/episodes/find-the-real-pain-behind-every-sales-conversation
Duration seconds: 279

## Resource

Send us Fan Mail Every prospect tells you a version of their problem — and they're almost always wrong. Not lying. Just wrong. In this solo episode, Bill Caskey breaks down why the surface problem your prospect presents is rarely the real problem, and why it's your job to uncover what's actually at stake. Bill walks through the questions you need to ask to get past symptoms and find the true pain: What's the cause? What happens if nothing changes? What are the economics of this problem? When ...

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## Transcript

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