# Be the Guide Your Customers Are Craving

Page: https://stenobird.com/podcast/the-advanced-selling-podcast-416744/be-the-guide-your-customers-are-craving
Text version: https://stenobird.com/podcast/the-advanced-selling-podcast-416744/be-the-guide-your-customers-are-craving.md
Podcast: [The Advanced Selling Podcast](https://stenobird.com/podcast/the-advanced-selling-podcast-416744)
Published: 2026-02-06T19:00:00+00:00
Episode link: https://www.buzzsprout.com/2517440/episodes/18637131-be-the-guide-your-customers-are-craving.mp3
Audio file: https://www.buzzsprout.com/2517440/episodes/18637131-be-the-guide-your-customers-are-craving.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-advanced-selling-podcast-416744/episodes/be-the-guide-your-customers-are-craving
Duration seconds: 421

## Resource

Send us Fan Mail Bill Caskey explores the most important question in sales: What is your role in the buyer-seller dance? In this solo episode, Bill breaks down the Guide Model—a three-part framework that transforms how you show up with customers. Instead of selling to people who don't need what you offer, you become the guide that customers are craving. If you've ever wondered why buyers don't trust you or why price becomes the sticking point, this episode reveals what's really happening—and ...

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## Transcript

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