# Starting a Clothing Brand When the Market is Saturated | ft. Myles Eaton

Page: https://stenobird.com/podcast/the-adonis-effect-7220544/starting-a-clothing-brand-when-the-market-is-saturated-ft-myles-eaton
Text version: https://stenobird.com/podcast/the-adonis-effect-7220544/starting-a-clothing-brand-when-the-market-is-saturated-ft-myles-eaton.md
Podcast: [The Adonis Effect](https://stenobird.com/podcast/the-adonis-effect-7220544)
Published: 2026-03-12T08:00:00+00:00
Episode link: https://rss.com/podcasts/adonis-media/2619004
Audio file: https://content.rss.com/episodes/301869/2619004/adonis-media/2026_03_11_04_16_53_d871a977-8c54-4184-aca4-38406e369096.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-adonis-effect-7220544/episodes/starting-a-clothing-brand-when-the-market-is-saturated-ft-myles-eaton
Duration seconds: 1904

## Resource

Starting a clothing brand sounds exciting - until you realise how competitive the streetwear market really is. In this episode of The Adonis Effect, we sit down with Myles Eaton, founder of POINTS Streetwear, to break down what it actually takes to start and grow a streetwear brand in a saturated market. Whether you’re building a fashion label, launching a product brand, or trying to stand out in a crowded industry, this episode offers practical insight from someone doing it firsthand. ✅ In this episode, you'll learn: Why a saturated market can still be a smart place to start How strong positioning helps brands stand out without being louder What Myles saw in the streetwear space before launching POINTS The early challenges of starting a clothing brand from scratch How brand identity shapes loyalty and long-term relevance What’s actually working when it comes to marketing streetwear today The mistakes new fashion founders make when trying to grow too fast ------------------------------------------------ 🔗 Connect with Myles & POINTS: Instagram | Facebook | Tiktok | Pinterest | Website ------------------------------------------------ SUBSCRIBE TO THE PODCAST & NEVER MISS AN EPISODE! ⬇️ 🎧 Listen on your preferred platform: Spotify | Apple Podcasts | YouTube | Castbox | Podcast Addict 🌐 Looking to grow your brand? Check us out 👉🏽 https://www.adonis.media Resources & Tools: Adonis Learning Centre Follow Adonis Media's Socials: LinkedIn | Instagram | Facebook | X | Youtube | Tiktok

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