# REMASTERED:  Perfecting Your Sales Pitch, with John Livesay | (Selling, Networking, CEO, Engagement)

Page: https://stenobird.com/podcast/the-action-catalyst-745269/remastered-perfecting-your-sales-pitch-with-john-livesay-selling-networking-ceo-engagement
Text version: https://stenobird.com/podcast/the-action-catalyst-745269/remastered-perfecting-your-sales-pitch-with-john-livesay-selling-networking-ceo-engagement.md
Podcast: [The Action Catalyst](https://stenobird.com/podcast/the-action-catalyst-745269)
Published: 2026-05-26T09:30:00+00:00
Episode link: https://theactioncatalyst.com
Audio file: https://dts.podtrac.com/redirect.mp3/episodes.captivate.fm/episode/1efb9522-5db7-4a60-961f-9ba83a74a2e0.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-action-catalyst-745269/episodes/remastered-perfecting-your-sales-pitch-with-john-livesay-selling-networking-ceo-engagement
Duration seconds: 1036

## Resource

As a funding strategist, John Livesay helps CEOs craft a compelling pitch that engages investors in a way that inspires them to join a startup’s team. He hosts The Successful Pitch podcast with investors from around the world. He is the Pitch Mentor at Startfast.net, the number one accelerator in Upstate New York. After a successful 20 year career in media sales with Conde Nast where he worked across all 22 brands in their corporate division [GQ, Vanity Fair, Wired, W and Vogue] and created integrated programs for clients such as Lexus, Hyundai and Guess, John won salesperson of the year in 2012 across the entire company. John’s book, The 7 Most Powerful Selling Secrets and has been translated into Spanish and Russian. John has a B.S in Advertising from the University of Illinois. Show Highlights: Not only do you need to have a solid pitch, you need to know the answers to the questions investors will ask you. @John_LivesayThe moment you lose credibility, the answer is no. @John_LivesayThe entire purpose of a sales pitch is to get people interested, not to over inform them. @John_LivesayInvestors invest in the jockey, not the horse. Your horse is the idea, but you make it happen. @John_LivesayThe two reasons people go out of business are 1) lack of customers 2) lack of funding @John_LivesayYour network is your net-knowledge. Who you know is everything. @John_LivesayThe more you understand the problem the more investors think you have the solution. @John_LivesaySell the problem before you sell the solution. @John_LivesayConfident people are quietly humble. Arrogant people are loudly braggadocios.When you become comfortable with the silence in your head, you become comfortable with the silence in the room. @John_Livesay The Action Catalyst is a weekly podcast hosted by Da…

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## Transcript

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