# REMASTERED:  Giftology and Strategic Generosity, with John Ruhlin | (Strategy, Gratitude, Relationship Development, Sales)

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Text version: https://stenobird.com/podcast/the-action-catalyst-745269/remastered-giftology-and-strategic-generosity-with-john-ruhlin-strategy-gratitude-relationship-development-sales.md
Podcast: [The Action Catalyst](https://stenobird.com/podcast/the-action-catalyst-745269)
Published: 2026-05-12T09:30:00+00:00
Episode link: https://theactioncatalyst.com
Audio file: https://dts.podtrac.com/redirect.mp3/episodes.captivate.fm/episode/d1750d30-613d-48fb-9ad2-7e92d69e81bd.mp3
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Duration seconds: 1230

## Resource

John Ruhlin is the founder and CEO of the Ruhlin Group, a North Canton, Ohio-based firm that specializes in high-level gifting plans to build relationships and acquire new clients. John is a sought-after speaker on the topics of C-level selling, relationship development and strategic gifting. He is also the co-author of the book Cutting Edge Sales. Show Highlights: If you take care of the inner circle, everything else takes care of itself. @ruhlinWhen it comes to gratitude, there is an incongruence between what we say and do. @ruhlin If relationships are your most important asset, how you show them that you care really matters. @ruhlinWhen you show gratitude well, you stand head and shoulders of everyone you’re competing against. @ruhlinWe teach people to give gifts ‘just because.’ @ruhlinA gift, by its very nature, should be about the recipient not about you. @ruhlinInstead of sending two hundred of something, send twenty to your top clients and personalize it. @ruhlinAn unexpected gift at an unexpected time. @ruhlinA lot of times you can spend less money but just doing something differently. @ruhlinIf you’re not giving gifts strategically but only as warm fuzzy feelings, you’re wasting money. @ruhlinMost people walk around with a deficit when it comes to gratitude and appreciation. @ruhlinGift giving with strings attached causes problems. @ruhlin You can find more about John Ruhlin at Ruhlingroup.com or grab your copy of Giftology at Giftologybook.com. The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use o…

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