# S3E134: Using Creativity for Social Change: Swati Bhattacharya on Ghotul, Consent & Purpose-Driven Storytelling

Page: https://stenobird.com/podcast/the-abouther-show-with-sangeeta-relan-6385791/s3e134-using-creativity-for-social-change-swati-bhattacharya-on-ghotul-consent-purpose-driven-storytelling
Text version: https://stenobird.com/podcast/the-abouther-show-with-sangeeta-relan-6385791/s3e134-using-creativity-for-social-change-swati-bhattacharya-on-ghotul-consent-purpose-driven-storytelling.md
Podcast: [The AboutHer Show with Sangeeta Relan](https://stenobird.com/podcast/the-abouther-show-with-sangeeta-relan-6385791)
Published: 2026-01-22T04:30:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/sangeeta--relan/episodes/S3E134-Using-Creativity-for-Social-Change-Swati-Bhattacharya-on-Ghotul--Consent--Purpose-Driven-Storytelling-e3doaeo
Audio file: https://anchor.fm/s/e0659394/podcast/play/114091928/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-0-16%2F416239451-44100-2-e5e3b296c88d8.mp3
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Duration seconds: 2924

## Resource

In this episode of The AboutHer Show , host Sangeeta Relan speaks with Swati Bhattacharya , a multi-award-winning creative director whose work embodies The Road Less Travelled, using creativity, voice, and visibility to challenge silence and stigma. Swati reflects on her journey into advertising, the evolution of her purpose-led philosophy, and the thinking behind Ghotul , her latest short film for UNAIDS that draws from Gond traditions to address adolescent sexuality, consent, and shame. The conversation explores how storytelling can function as leadership, making invisible voices visible through media and representation. The episode also touches on backlash, resilience, and what it takes to stand by uncomfortable truths, before closing with insights for the next generation of creators and a rapid-fire round. ✨ The AboutHer Show has been recognised by Feedspot as one of the Top 25 Leadership Podcasts in India . 🎙️ A powerful conversation rooted in Voice & Visibility , courage, and choosing the unconventional path. For more detailed insights, read the full article on our website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠https://aboutherbysangeeta.com/swati-bhattacharya/ Chapters: (0:00) 🌟 Setting the Context Introducing Swati Bhattacharya and the powerful intersection of creativity, culture, and social change. (2:29) 🎬 Entering Advertising: The Early Years Swati reflects on how she entered advertising and what first drew her to storytelling. (5:09) 🧠 How Her Creative Philosophy Evolved Tracing the shift from conventional advertising to purpose-driven, impact-led creativity. (13:33) 🎥 Ghotul: Reclaiming Conversations on Consent The inspiration behind Ghotul and why adolescent sexuality needs openness, not shame. (20:34) 👧🏽 Centering Young Girls in Storytelling Why so much of Swati’s work focuse…

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## Transcript

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