# HOW TO: Ideate as a Writer/Director Duo (w/ Aimee Hoffman & Elinor Howells)

Page: https://stenobird.com/podcast/the-50-50-podcast-7299121/how-to-ideate-as-a-writer-director-duo-w-aimee-hoffman-elinor-howells
Text version: https://stenobird.com/podcast/the-50-50-podcast-7299121/how-to-ideate-as-a-writer-director-duo-w-aimee-hoffman-elinor-howells.md
Podcast: [The 50/50 Podcast](https://stenobird.com/podcast/the-50-50-podcast-7299121)
Published: 2026-02-03T16:30:00+00:00
Episode link: https://the-5050-podcast.castos.com/episodes/how-to-ideate-as-a-writerdirector-duo-w-aimee-hoffman-elinor-howells
Audio file: https://episodes.castos.com/67e9c4924ee350-83326482/2346850/c1e-vqnz2s5j0kxtw3wkzg-jpqxpo70a0kz-ig9xee.mp3
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Duration seconds: 3766

## Resource

This week, we sit down with 50/50 writer-director duo Aimee Hoffman and Elinor Howells about building a creative partnership that’s as honest as it is motivating. From their first days meeting at AFI to developing a shorthand that allows them to pitch wild swings and terrible ideas without judgment, they break down how trust — and taste — sharpen each other’s work. We talk about walking into every room with reps, producers, and execs armed with ideas, not just ambition, and why they’re unapologetic about aiming big: studio movies, spectacle, scale. They share the origin and on-set evolution of their acclaimed short DADDA (50/50 Horror Official Selection), including how Elinor’s presence as a writer during production fundamentally shaped the film in real time. Plus, they dive into their upcoming Florida-set feature, and why physically traveling, researching, and living inside a world is essential to writing something that feels active and alive. DADDA TRAILER Elinor's Website Aimee's Website Comedy Fest Submissions

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## Transcript

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