# The Power of Personalization with Matt Oye Page: https://stenobird.com/podcast/tellwell-the-podcast-7097140/the-power-of-personalization-with-matt-oye Text version: https://stenobird.com/podcast/tellwell-the-podcast-7097140/the-power-of-personalization-with-matt-oye.md Podcast: [Tellwell: The Podcast](https://stenobird.com/podcast/tellwell-the-podcast-7097140) Published: 2025-01-30T11:00:00+00:00 Episode link: https://www.buzzsprout.com/2379228/episodes/16530194-the-power-of-personalization-with-matt-oye.mp3 Audio file: https://www.buzzsprout.com/2379228/episodes/16530194-the-power-of-personalization-with-matt-oye.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/tellwell-the-podcast-7097140/episodes/the-power-of-personalization-with-matt-oye Duration seconds: 1602 ## Resource In this episode of Tellwell the Podcast, hosts Duncan and Max sit down with Matt Oye, VP of Sales at Brandfolk and owner of Locals Love Us. They talk about the importance of strategic branding, the impact of promotional products, and how trust and personalization can make all the difference in marketing. Plus, Max shares a fascinating story of how a simple branded pen helped land a million-dollar client! What You’ll Learn: How strategic promotional products go beyond slapping a logo on an ite... ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/tellwell-the-podcast-7097140/episodes/the-power-of-personalization-with-matt-oye/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/tellwell-the-podcast-7097140/the-power-of-personalization-with-matt-oye.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.