# Why countries should measure dreams and ambitions (just like GDP) | Lance Katigbak

Page: https://stenobird.com/podcast/ted-talks-daily-980370/why-countries-should-measure-dreams-and-ambitions-just-like-gdp-lance-katigbak
Text version: https://stenobird.com/podcast/ted-talks-daily-980370/why-countries-should-measure-dreams-and-ambitions-just-like-gdp-lance-katigbak.md
Podcast: [TED Talks Daily](https://stenobird.com/podcast/ted-talks-daily-980370)
Published: 2026-07-01T15:00:00+00:00
Episode link: http://go.ted.com/lancekatigbak
Audio file: https://sphinx.acast.com/p/open/s/67587e77c705e441797aff96/e/6a4288f13fa89e3338a0b00c/media.mp3
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Duration seconds: 673

## Resource

What do you want to be when you grow up? It's a universal question — and yet at some point, people stop asking you. Drawing on a nationwide survey across the Philippines, consumer researcher Lance Katigbak makes the case that countries should keep track of their citizens' ambitions and aspirations. His radical proposal: What if governments didn't just track GDP but also started measuring dreams? Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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