# The Toothbrush Test: What Keval Desai Looks for Before Investing in a Startup.

Page: https://stenobird.com/podcast/tech-talks-daily-3579/the-toothbrush-test-what-keval-desai-looks-for-before-investing-in-a-startup
Text version: https://stenobird.com/podcast/tech-talks-daily-3579/the-toothbrush-test-what-keval-desai-looks-for-before-investing-in-a-startup.md
Podcast: [Tech Talks Daily](https://stenobird.com/podcast/tech-talks-daily-3579)
Published: 2026-07-11T00:00:00+00:00
Episode link: https://techtalksnetwork.com/
Audio file: https://traffic.libsyn.com/secure/techblogwriter/Tech_Talks_Daily_Shakti.mp3?dest-id=289572
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JSON: https://stenobird.com/v1/public/podcasts/tech-talks-daily-3579/episodes/the-toothbrush-test-what-keval-desai-looks-for-before-investing-in-a-startup
Duration seconds: 3326

## Resource

What separates the founders who build category-defining companies from the thousands of startups that never make it through the venture capital funnel? In this episode of Tech Talks Daily, I speak with Keval Desai, founder and General Partner of Shakti, an early-stage venture capital firm investing in AI and space technology companies from inception. Drawing on his experience backing companies including Canva, The RealReal, and Gatik, Keval shares how he evaluates founders before the rest of the market recognizes their potential and why the venture capital industry needs to confront some uncomfortable truths about startup funding and successful exits. Keval introduces Shakti's "toothbrush" investment philosophy, an idea he first encountered through Larry Page at Google. The principle is simple: can a product or service become something used frequently by millions or even billions of people? He explains why this question helps investors distinguish impressive technology from businesses capable of creating lasting value, particularly at a time when thousands of AI startups are competing for capital and attention. But identifying a large market is only part of the equation. Keval shares three characteristics he has observed in exceptional founders. They can describe a future that others cannot yet see, attract talented people before they have money or resources, and execute at a speed that continually surprises those around them. His stories from meeting Canva co-founder Melanie Perkins and The RealReal founder Julie Wainwright offer a rare look at what investors can learn from founders at the earliest stages of company building. We also discuss Keval's thesis that AI is taking the economy into a new Imagination Era. As AI becomes increasingly capable of handling speciali…

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