# How Endava is Helping Companies Turn AI Investment Into Measurable Business Value

Page: https://stenobird.com/podcast/tech-talks-daily-3579/how-endava-is-helping-companies-turn-ai-investment-into-measurable-business-value
Text version: https://stenobird.com/podcast/tech-talks-daily-3579/how-endava-is-helping-companies-turn-ai-investment-into-measurable-business-value.md
Podcast: [Tech Talks Daily](https://stenobird.com/podcast/tech-talks-daily-3579)
Published: 2026-07-14T00:00:00+00:00
Episode link: https://techtalksnetwork.com/
Audio file: https://traffic.libsyn.com/secure/techblogwriter/Tech_Talks_Network_-_Endava.mp3?dest-id=289572
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JSON: https://stenobird.com/v1/public/podcasts/tech-talks-daily-3579/episodes/how-endava-is-helping-companies-turn-ai-investment-into-measurable-business-value
Duration seconds: 1676

## Resource

Why are companies spending heavily on AI tools while struggling to show meaningful improvements in productivity, revenue, or business performance? In this episode of Tech Talks Daily, I speak with Matt Cloke, Chief Technology Officer at Endava, about what it takes to become an AI-native business, why deploying thousands of AI licenses does not amount to an AI transformation, and how companies can move from experimentation to measurable business outcomes. Matt has played a central role in Endava's own adoption of artificial intelligence and the development of Dava.Flow, the company's methodology for applying AI throughout the technology delivery lifecycle. With more than 11,000 employees and clients operating across multiple industries, Endava has treated itself as "client zero," testing AI internally before advising other companies about how to introduce it across their operations. Matt shares the story of a CEO who proudly told him that his company had completed its AI transformation after purchasing 10,000 licenses for an AI tool. Twelve months later, the business had seen little return on its investment and returned for help understanding what becoming AI-native actually required. The story captures one of the biggest problems with enterprise AI adoption today: buying technology is easy, but changing how people think about problems, redesign workflows, and create business value is much harder. We discuss why Matt believes becoming AI-native is primarily a mindset. Rather than treating AI as another application added to the technology stack, employees should become curious about where AI can improve existing processes, remove unnecessary work, and create new ways of delivering value. Matt also explains his idea that AI works best when it becomes invisible. Instead of…

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