# IBM & Ferrari: Revolutionizing Fan Engagement with AI

Page: https://stenobird.com/podcast/tech-news-today-2-min-news-the-daily-news-now-7438584/ibm-ferrari-revolutionizing-fan-engagement-with-ai
Text version: https://stenobird.com/podcast/tech-news-today-2-min-news-the-daily-news-now-7438584/ibm-ferrari-revolutionizing-fan-engagement-with-ai.md
Podcast: [Tech News Today | 2 Min News | The Daily News Now!](https://stenobird.com/podcast/tech-news-today-2-min-news-the-daily-news-now-7438584)
Published: 2026-05-23T15:25:49+00:00
Episode link: https://api.fastcast.ai/audio/60002923-498f-425d-b5f8-ebbfd09e04fe.mp3
Audio file: https://api.fastcast.ai/audio/60002923-498f-425d-b5f8-ebbfd09e04fe.mp3
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Duration seconds: 113

## Resource

IBM and Scuderia Ferrari HP join forces, leveraging AI to revolutionize fan engagement in Formula One. The partnership aims to transform raw race data into accessible, engaging content, boosting fan interaction and personalization on the Ferrari app. With a 62% increase in engagement during race weekends, the collaboration seeks to create immersive experiences for a diverse fanbase, fostering lasting loyalty. Support the show: Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN: advertise@thednn.ai This is an automated, high-level news summary based on public reporting. Report issues to feedback@thednn.ai. View sources & latest updates: https://sources.thednn.ai/939849a9cc35e469

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## Transcript

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