# How Kudos built a consumer data moat on top of credit card rewards

Page: https://stenobird.com/podcast/tearsheet-podcast-exploring-financial-services-together-463856/how-kudos-built-a-consumer-data-moat-on-top-of-credit-card-rewards
Text version: https://stenobird.com/podcast/tearsheet-podcast-exploring-financial-services-together-463856/how-kudos-built-a-consumer-data-moat-on-top-of-credit-card-rewards.md
Podcast: [Tearsheet Podcast: Exploring Financial Services Together](https://stenobird.com/podcast/tearsheet-podcast-exploring-financial-services-together-463856)
Published: 2026-05-13T13:02:28+00:00
Episode link: https://soundcloud.com/tearsheet/kudos
Audio file: https://dts.podtrac.com/redirect.mp3/feeds.soundcloud.com/stream/2314754960-tearsheet-kudos.mp3
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JSON: https://stenobird.com/v1/public/podcasts/tearsheet-podcast-exploring-financial-services-together-463856/episodes/how-kudos-built-a-consumer-data-moat-on-top-of-credit-card-rewards
Duration seconds: 1708

## Resource

Most people leave money on the table every time they swipe — not because they're careless, but because the credit card rewards ecosystem is genuinely complicated. Thousands of cards, millions of merchants, shifting bonus categories, buried benefits. The promise of AI is that it can do that optimization work invisibly, in the background. Today I'm joined by Tikue Anazodo, co-founder and CEO of Kudos — an AI-powered smart wallet that tells you which card to use at checkout, recommends cards based on your spending habits, and layers on additional rewards on top of what your cards already earn. Kudos has raised over $17 million, is backed by QED Investors, and was named to Forbes' Fintech 50. Tikue, welcome to Tearsheet.

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## Transcript

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