# Product Problems: Why Most EdTech Founders Fail to Scale [and how you can avoid that trap] - Kate Bodrova

Page: https://stenobird.com/podcast/teacher-talking-time-954571/product-problems-why-most-edtech-founders-fail-to-scale-and-how-you-can-avoid-that-trap-kate-bodrova
Text version: https://stenobird.com/podcast/teacher-talking-time-954571/product-problems-why-most-edtech-founders-fail-to-scale-and-how-you-can-avoid-that-trap-kate-bodrova.md
Podcast: [Teacher Talking Time](https://stenobird.com/podcast/teacher-talking-time-954571)
Published: 2026-05-31T16:16:00+00:00
Episode link: https://teachertalkingtime.podbean.com/e/product-problems-why-most-edtech-founders-fail-to-scale-and-how-you-can-avoid-that-trap-kate-bodrova/
Audio file: https://mcdn.podbean.com/mf/web/kw8quaf97f9jwh9z/Kate_Bodrova_Spotify6q2dx.mp3
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JSON: https://stenobird.com/v1/public/podcasts/teacher-talking-time-954571/episodes/product-problems-why-most-edtech-founders-fail-to-scale-and-how-you-can-avoid-that-trap-kate-bodrova
Duration seconds: 3114

## Resource

"To build a company, it really requires time. At some point, there will be only you who still believes in the product - not your team, not your investors, nobody. You and yourself in the room and your laptop, and that's it." We sit down with Amazy founder Kate Bodrova. Kate spent over 10 years as an ESL teacher and language school owner before founding AMAZY, a digital workspace for teachers and institutions to create interactive lessons, track student progress, and keep everything in one place. Backed by UCL EdTech Labs and recognized as Best EdTech Startup in Europe 2024, AMAZY is trusted by 20,000 users worldwide. In this episode, we chat about: Why looking at your competition is the ultimate trap, and how Kate found market proof on a crowded street filled with language schools. How introducing a proactive, problem-solving method disrupted the traditional, rigid classroom structures of Eastern Europe. The Ultimate "Mom Test" Fail: Why asking customers if they "like" your product is a hollow question, and the specific data you should be tracking instead. Why seven years isn't enough when building from scratch, and how to survive the brutal phase when you are the only one who believes in your product. How chasing "false hopes" and trying to mirror another entrepreneur's specific timeline will quietly kill your product. How saying yes to a massive, multi-city corporate contract forced a 15x scale and triggered a painful but necessary mindset shift. Why you should stop overthinking your idea at home and focus on the single true metric of business success: trying to sell it in the first 30 days. *Prefer video? Watch the episode on YouTube. FOR MORE FROM KATE BODROVA: 1. Connect on LinkedIn 2. Check out Amazy OUR PARTNER: COMMUNICATING FOR IMPACT The Creative House for Le…

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