# Don't go Viral: The real keys to creating IMPACTFUL content  - Laura Wilkes

Page: https://stenobird.com/podcast/teacher-talking-time-954571/don-t-go-viral-the-real-keys-to-creating-impactful-content-laura-wilkes
Text version: https://stenobird.com/podcast/teacher-talking-time-954571/don-t-go-viral-the-real-keys-to-creating-impactful-content-laura-wilkes.md
Podcast: [Teacher Talking Time](https://stenobird.com/podcast/teacher-talking-time-954571)
Published: 2026-01-31T17:01:00+00:00
Episode link: https://teachertalkingtime.podbean.com/e/xxx-laura-wilkes/
Audio file: https://mcdn.podbean.com/mf/web/z8uk7puqkgtcznic/Laura_Spotify_Finala3sh6.mp3
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JSON: https://stenobird.com/v1/public/podcasts/teacher-talking-time-954571/episodes/don-t-go-viral-the-real-keys-to-creating-impactful-content-laura-wilkes
Duration seconds: 4045

## Resource

"You don't have to feel confident to be great at what you do." We talk with Laura Wilkes, founder of Communicating for Impact, about content creation, putting yourself out there, and what it really takes to build a full-service production house. Laura has 15 years of experience in education leadership and media production for global education brands. She started Communicating for Impact after seeing how high-quality, strategic media can accelerate growth for experts and mission-driven organizations. In this episode, we chat about: passions vs businesses going from reluctant leader to confident director the role of authenticity and creativity in content creation Laura launching her own creative production house how to stand out in saturated markets understanding buyer psychology the mechanisms needed to take the entrepreneurial leap *Prefer video? Watch the episode on YouTube. FOR MORE FROM LAURA WILKES: 1. Connect on LinkedIn 2. Check out Communicating for Impact 3. Follow her YouTube channel SUPPORT US: 🫶 Integrate your brand with our podcast in an effort to improve language education. ⭐ Leave a review where you listen. WORK WITH US: 1. Book a free 1:1 chat with us to strategize your teaching business. 2. Learn how to monetize your teaching skills with TAP 3. Download our free guides for teacherpreneurs. THE THRIVING TEACHERPRENEUR Get inspired to start and grow your own education business. Weekly insights, stories, and reflections on education entrepreneurship. Subscribe on Substack here.

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## Transcript

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