# Crushing Skulls in the Asset Management Biz with Manish Khatta (Potomac)

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Text version: https://stenobird.com/podcast/talking-wealth-7500068/crushing-skulls-in-the-asset-management-biz-with-manish-khatta-potomac.md
Podcast: [Talking Wealth](https://stenobird.com/podcast/talking-wealth-7500068)
Published: 2026-05-14T16:00:00+00:00
Episode link: https://pdst.fm/e/traffic.megaphone.fm/TCP8136360850.mp3
Audio file: https://pdst.fm/e/traffic.megaphone.fm/TCP8136360850.mp3
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Duration seconds: 1978

## Resource

On this episode of Talking Wealth, Downtown Josh Brown is joined by Manish Khatta, CEO of Potomac Fund Management, to discuss what it really takes to build a modern asset management firm in today’s advisory landscape. They talk about growing Potomac from a struggling boutique into a $3 billion powerhouse without outside capital or acquisitions, the “content bazooka” strategy that helped the firm break through during the pandemic, and why most boutique managers completely misunderstand branding. They also dive into the future of the 60/40 portfolio, why Manish believes the bond bull market is over, the role trust plays in winning advisor allocations, the return-to-office debate, deleting social media to regain focus, and what the next phase of Potomac looks like. Plus, Josh and Manish discuss tactical investing, building a recognizable brand in finance, surviving industry downturns, and why standing out matters more than ever in wealth management. This episode is sponsored by DBMF, a market leading managed futures ETF. To learn more about the alts solution for the model revolution check out: https://www.dbmf.com/TW For more from Talking Wealth sign up at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://talkingwealthpod.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Participants include employees of Ritholtz Wealth Management. All opinions expressed by them are solely their own opinions and do not reflect the opinion of Ritholtz Wealth Management. This program is for informational purposes only and is not intended to provide specific advice or recommendations for any individual or on any specific security or product. Any opinions expressed herein do not constitute or imply endorsement, sponsorship, or recommendation by Ritholtz Wealth Management or its employees. Ritholtz Wealth Management and its affiliates may invest in the technol…

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