# Ep. 74: Breaking Records, Building Belonging: Inside UNC Charlotte’s Advancement Playbook

Page: https://stenobird.com/podcast/talking-tactics-6399040/ep-74-breaking-records-building-belonging-inside-unc-charlotte-s-advancement-playbook
Text version: https://stenobird.com/podcast/talking-tactics-6399040/ep-74-breaking-records-building-belonging-inside-unc-charlotte-s-advancement-playbook.md
Podcast: [Talking Tactics](https://stenobird.com/podcast/talking-tactics-6399040)
Published: 2026-05-12T07:00:00+00:00
Episode link: https://talking-tactics.simplecast.com/episodes/ep-74-breaking-records-building-belonging-inside-unc-charlottes-advancement-playbook-PUJu2KUT
Audio file: https://afp-232483-injected.calisto.simplecastaudio.com/0e7718ce-a9f3-4eec-ae5a-990837981e0f/episodes/3ae4f877-450a-4cd3-8997-2bc0d6c5ea30/audio/128/default.mp3?aid=rss_feed&awCollectionId=0e7718ce-a9f3-4eec-ae5a-990837981e0f&awEpisodeId=3ae4f877-450a-4cd3-8997-2bc0d6c5ea30&feed=TW3wUdsO
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Duration seconds: 2376

## Resource

UNC Charlotte is rewriting what modern university advancement can look like—fast, collaborative, and deeply rooted in place. In this episode of Talking Tactics with Safaniya Stevenson, Beth Krigler and Penny Hawkins unpack how the “For the Love of Charlotte” campaign helped fuel a record-breaking surge in giving, including an extraordinary rise in non-alumni engagement and a fundraising trajectory that’s set to hit its $500M goal years ahead of schedule. From building a culture of “getting to yes” to breaking down silos across athletics, academics, and alumni relations, this conversation reveals how intentional alignment, shared language, and community-driven strategy can transform fundraising from transactional efforts into sustained momentum.

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## Transcript

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