# Ep. 71: How Pretzels Became One of Higher Ed’s Most Memorable Enrollment Marketing Campaigns

Page: https://stenobird.com/podcast/talking-tactics-6399040/ep-71-how-pretzels-became-one-of-higher-ed-s-most-memorable-enrollment-marketing-campaigns
Text version: https://stenobird.com/podcast/talking-tactics-6399040/ep-71-how-pretzels-became-one-of-higher-ed-s-most-memorable-enrollment-marketing-campaigns.md
Podcast: [Talking Tactics](https://stenobird.com/podcast/talking-tactics-6399040)
Published: 2026-03-17T07:00:00+00:00
Episode link: https://talking-tactics.simplecast.com/episodes/ep-71-how-pretzels-became-one-of-higher-eds-most-memorable-enrollment-marketing-campaigns-5gmt3KzA
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Duration seconds: 1928

## Resource

What does a pretzel have to do with enrollment marketing? Turns out… a lot. On this episode of Talking Tactics, host Safaniya Stevenson sits down with Andy Schneider, Dean of Admissions at Marquette University, to unpack the now-famous admissions pretzel—an unconventional campaign that sends 10,000+ pretzels to admitted students each year. From pandemic experiment to viral marketing moment, Andy shares how a simple idea sparked social buzz, boosted engagement, and helped Marquette stand out in a crowded admissions landscape.

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## Transcript

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