# Ep. 59: Risky or Rewarding? Bold Design Lessons for Education Marketing

Page: https://stenobird.com/podcast/talking-tactics-6399040/ep-59-risky-or-rewarding-bold-design-lessons-for-education-marketing
Text version: https://stenobird.com/podcast/talking-tactics-6399040/ep-59-risky-or-rewarding-bold-design-lessons-for-education-marketing.md
Podcast: [Talking Tactics](https://stenobird.com/podcast/talking-tactics-6399040)
Published: 2025-09-30T07:00:00+00:00
Episode link: https://talking-tactics.simplecast.com/episodes/ep-59-risky-or-rewarding-bold-design-lessons-for-education-marketing-ogukeAaI
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Duration seconds: 1845

## Resource

Most higher ed campaigns play it safe—and end up milk toast. In this episode of Talking Tactics, Safaniya Stevenson sits down with Baldwin&’s Ashley Yetman and Emily Watson to unpack why bold ideas beget bold design. Partnering with the North Carolina School Board Association on a hearts & minds campaign, they leaned into disarming nostalgic illustrations and creator collaborations to humanize messaging. They reveal how taking creative risks can unite communities, energize audiences, and spark real impact in education marketing.

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## Transcript

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