# Ep. 55: How Campus Geese Tripled Unrestricted Giving

Page: https://stenobird.com/podcast/talking-tactics-6399040/ep-55-how-campus-geese-tripled-unrestricted-giving
Text version: https://stenobird.com/podcast/talking-tactics-6399040/ep-55-how-campus-geese-tripled-unrestricted-giving.md
Podcast: [Talking Tactics](https://stenobird.com/podcast/talking-tactics-6399040)
Published: 2025-07-08T07:00:00+00:00
Episode link: https://talking-tactics.simplecast.com/episodes/ep-55-how-campus-geese-tripled-unrestricted-giving-VXrHqNWn
Audio file: https://afp-232483-injected.calisto.simplecastaudio.com/0e7718ce-a9f3-4eec-ae5a-990837981e0f/episodes/fa9c969e-a2a7-424c-a42f-bd57641e424f/audio/128/default.mp3?aid=rss_feed&awCollectionId=0e7718ce-a9f3-4eec-ae5a-990837981e0f&awEpisodeId=fa9c969e-a2a7-424c-a42f-bd57641e424f&feed=TW3wUdsO
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JSON: https://stenobird.com/v1/public/podcasts/talking-tactics-6399040/episodes/ep-55-how-campus-geese-tripled-unrestricted-giving
Duration seconds: 1870

## Resource

On this episode of Talking Tactics, host Day chats with Stormie Harless and Reggie Hayes of Ball State University about one of the quirkiest—and most successful—Giving Day campaigns we've ever seen: letting donors name a goose. Yes, you read that right. This creative, low-cost tactic more than tripled gifts to the Ball State Fund, turning a fun gimmick into a strategic fundraising win. Learn how a "goose gang," Canva templates, and clever messaging made all the difference—and why sometimes a little silliness can have serious results.

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## Transcript

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