# Ep. 53: Driving Alumni Engagement with Digital Downloads

Page: https://stenobird.com/podcast/talking-tactics-6399040/ep-53-driving-alumni-engagement-with-digital-downloads
Text version: https://stenobird.com/podcast/talking-tactics-6399040/ep-53-driving-alumni-engagement-with-digital-downloads.md
Podcast: [Talking Tactics](https://stenobird.com/podcast/talking-tactics-6399040)
Published: 2025-06-10T07:00:00+00:00
Episode link: https://talking-tactics.simplecast.com/episodes/ep-53-driving-alumni-engagement-with-digital-downloads-mOURs3K9
Audio file: https://afp-232483-injected.calisto.simplecastaudio.com/0e7718ce-a9f3-4eec-ae5a-990837981e0f/episodes/55fe39b9-5520-4270-a7fa-5a282bce414c/audio/128/default.mp3?aid=rss_feed&awCollectionId=0e7718ce-a9f3-4eec-ae5a-990837981e0f&awEpisodeId=55fe39b9-5520-4270-a7fa-5a282bce414c&feed=TW3wUdsO
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JSON: https://stenobird.com/v1/public/podcasts/talking-tactics-6399040/episodes/ep-53-driving-alumni-engagement-with-digital-downloads
Duration seconds: 1431

## Resource

What do planners, quizzes, and pumpkin stencils have in common? At Cornell, they’re powering growth in alumni engagement. In this episode of Talking Tactics, Sarina Alexander, lead graphic designer for Cornell’s advancement team, shares how her team grew digital downloads fivefold — sparking a 40% increase in email clicks and doubling alumni engagement in just three years. From ideation to execution, Sarina breaks down what’s working (and what’s not), and how you can steal a page from Cornell’s playbook to boost engagement at your institution.

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## Transcript

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