# How Bad Birdie founder Jason Richardson is changing golf's 'boring' apparel tastes

Page: https://stenobird.com/podcast/talking-golf-266570/how-bad-birdie-founder-jason-richardson-is-changing-golf-s-boring-apparel-tastes
Text version: https://stenobird.com/podcast/talking-golf-266570/how-bad-birdie-founder-jason-richardson-is-changing-golf-s-boring-apparel-tastes.md
Podcast: [Talking.Golf](https://stenobird.com/podcast/talking-golf-266570)
Published: 2026-04-02T14:30:54+00:00
Episode link: https://audioboom.com/posts/8882195
Audio file: https://audioboom.com/posts/8882195.mp3?modified=1775140372&sid=5017209&source=rss
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JSON: https://stenobird.com/v1/public/podcasts/talking-golf-266570/episodes/how-bad-birdie-founder-jason-richardson-is-changing-golf-s-boring-apparel-tastes
Duration seconds: 1658

## Resource

Jason Richardson, who founded Bad Birdie out of his apartment in 2017 because he felt "golf was boring," has changed golfers' tastes in apparel with a brand that has made its way into country clubs and pro shops in Wisconsin and across the country. Wisconsin.Golf 's Rob Hernandez talks with Richardson about the journey.

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