# AI in automotive: Strategy, skills and implementation

Page: https://stenobird.com/podcast/talk-auto-an-automotive-podcast-7502222/ai-in-automotive-strategy-skills-and-implementation
Text version: https://stenobird.com/podcast/talk-auto-an-automotive-podcast-7502222/ai-in-automotive-strategy-skills-and-implementation.md
Podcast: [Talk Auto: An Automotive Podcast](https://stenobird.com/podcast/talk-auto-an-automotive-podcast-7502222)
Published: 2026-01-28T09:22:52+00:00
Episode link: https://talk-auto-an-automotive-podcast.simplecast.com/episodes/ai-in-automotive-strategy-skills-and-implementation-MnX14IpL
Audio file: https://cdn.simplecast.com/audio/27ad8001-d566-4e91-abd4-c2ec31ed78a5/episodes/087e05bb-16cb-4175-aca5-c2f992e09c47/audio/d8472562-0fe3-4703-96de-6cae17bc0d9c/default_tc.mp3?aid=rss_feed&feed=uw0__e3z
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JSON: https://stenobird.com/v1/public/podcasts/talk-auto-an-automotive-podcast-7502222/episodes/ai-in-automotive-strategy-skills-and-implementation
Duration seconds: 3288

## Resource

In episode five of Talk Auto, Holly and Ben are joined by Martin Forbes, President of Cox Automotive International, and Priya Lakhani OBE, Founder and CEO of CENTURY Tech, to explore the role of AI in automotive and how businesses are beginning to implement the technology at scale. From the impact of AI on the workforce, to what makes an effective strategy, the conversation cuts through the noise and helps define what AI adoption really looks like for large, complex automotive organisations.

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## Transcript

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