# How to Score in Hollywood: Author Kevin Goetz on Movie Test Screenings, Audience Research & Film Success

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Text version: https://stenobird.com/podcast/tales-from-hollywoodland-6570232/how-to-score-in-hollywood-author-kevin-goetz-on-movie-test-screenings-audience-research-film-success.md
Podcast: [Tales From Hollywoodland](https://stenobird.com/podcast/tales-from-hollywoodland-6570232)
Published: 2026-03-04T02:33:00+00:00
Episode link: https://www.talesfromhollywoodland.com/kevingoetz
Audio file: https://traffic.libsyn.com/secure/adeeb380-1506-49be-96f9-9e923fc08f7e/talesFromHollywoodland115.mp3?dest-id=4066443
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Duration seconds: 3989

## Resource

This week on The Tales From Hollywoodland Podcast , the hosts sit down with acclaimed entertainment research expert and author Kevin Goetz to discuss his fascinating new book, How to Score in Hollywood . For decades, Goetz has been one of Hollywood's most influential voices behind the scenes, shaping how studios understand audiences through movie test screenings and audience research. In this episode, he pulls back the curtain on the secret world of film scoring, audience reactions, and how some of the biggest movies in Hollywood history were refined before reaching theaters. The conversation explores the art and science behind test screenings, how filmmakers and studios interpret audience feedback, and the surprising ways audience research has helped shape some of the most successful films ever made. Join the Tales From Hollywoodland crew for an insightful discussion about the business of filmmaking, the psychology of audiences, and the hidden processes that help determine whether a movie becomes a blockbuster or a box office disappointment. If you love Hollywood history, filmmaking insights, movie industry stories, and behind-the-scenes looks at how movies are made , this is an episode you won't want to miss. Don't Kill The Messenger https://dontkillthemessenger.kevingoetz360.com/ We want to hear from you! Feedback is always welcome. Please write to us at talesfromhollywoodland@gmail.com, and why not subscribe and rate the show on Apple Podcasts, Spotify, iHeartRadio, PlayerFM, Pandora, Amazon Music, Audible, and wherever fine podcasts are found. #KevinGoetz #HowToScoreInHollywood #HollywoodHistory #FilmIndustry #MoviePodcast #TalesFromHollywoodland #BehindTheScenesHollywood #Filmmaking #MovieBusiness #CinemaHistory

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