# Why Enterprise Teams Keep Building the Wrong Thing (Even with Agile)

Page: https://stenobird.com/podcast/take5irl-podcast-6586112/why-enterprise-teams-keep-building-the-wrong-thing-even-with-agile
Text version: https://stenobird.com/podcast/take5irl-podcast-6586112/why-enterprise-teams-keep-building-the-wrong-thing-even-with-agile.md
Podcast: [take5IRL Podcast](https://stenobird.com/podcast/take5irl-podcast-6586112)
Published: 2026-05-27T19:11:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/agility-irl/episodes/Why-Enterprise-Teams-Keep-Building-the-Wrong-Thing-Even-with-Agile-e3k000h
Audio file: https://anchor.fm/s/e1eb4f10/podcast/play/120634833/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-27%2F425013030-44100-2-93dd2326c19ea.mp3
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JSON: https://stenobird.com/v1/public/podcasts/take5irl-podcast-6586112/episodes/why-enterprise-teams-keep-building-the-wrong-thing-even-with-agile
Duration seconds: 625

## Resource

🚨 Your teams are delivering faster… but are they building the *right* thing?Too many enterprise organizations treat product discovery like a phase — something completed at the beginning before teams disappear for months building solutions based on assumptions.That’s a problem.In this episode of the Take Five IRL Podcast, Mike Studema and Jeff Lee break down why continuous discovery is essential for modern product teams and why many enterprises struggle to get it right.Faster delivery won’t save your product if you’re solving the wrong problem.In this episode, we cover:✅ Why most enterprises stop learning too early✅ Why treating discovery like a phase creates risk and waste✅ How Agile teams can improve customer feedback loops✅ The connection between delivery flow and product discovery✅ Why MedTech and regulated organizations struggle with phases✅ How AI tools like ChatGPT and Claude are changing rapid prototyping✅ Practical ways to test ideas before making expensive investmentsWhether you're leading product development, software delivery, agile transformation, MedTech innovation, engineering, or enterprise teams, this episode explores how to improve continuous discovery, product outcomes, delivery predictability, and customer value**.⏱️ Key takeaway:**It’s not about moving faster — it’s about moving in the right direction.**🎧 Listen on:Apple Podcasts | Spotify | YouTube💬 What’s your experience?Are enterprise teams too focused on delivery speed and not focused enough on discovery?#ContinuousDiscovery #Agile #ProductManagement #EnterpriseAgility #MedTech #SoftwareDevelopment #ProductLeadership #DigitalTransformation #Leadership #AgilityIRL

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## Transcript

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