# How Rich Families Think (with Bridget Kustin from Ownership Project 2.0)

Page: https://stenobird.com/podcast/system-catalysts-6336119/how-rich-families-think-with-bridget-kustin-from-ownership-project-2-0
Text version: https://stenobird.com/podcast/system-catalysts-6336119/how-rich-families-think-with-bridget-kustin-from-ownership-project-2-0.md
Podcast: [System Catalysts](https://stenobird.com/podcast/system-catalysts-6336119)
Published: 2026-06-09T05:05:52+00:00
Episode link: https://shows.acast.com/system-catalysts/episodes/6a279f306642088a108ba9b3
Audio file: https://sphinx.acast.com/p/open/s/6447497c425b31001147b79e/e/6a279f306642088a108ba9b3/media.mp3
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Duration seconds: 2263

## Resource

What shapes the way wealthy families think about social impact? After years of researching family businesses and family offices, anthropologist Bridget Kustin challenges common assumptions about wealth holders and explores the fears and motivations that influence philanthropic giving. Learn more about Ownership Project https://www.sbs.ox.ac.uk/research-and-insight/centres-and-initiatives/ownership-project-20-private-capital-owners-and-impact Learn more about Ownership Project Action Lab: https://www.gtc.ox.ac.uk/academic/global-philanthropy-initiative/ownership-project-action-lab-from-academic-research-to-real-world-impact Bridget’s research: https://www.researchgate.net/scientific-contributions/Bridget-Kustin-2123035529 Hosted on Acast. See acast.com/privacy for more information.

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