# How To Build a Brand SO Magnetic, Corporate Giants Beg To Buy w/ Brian Mazza

Page: https://stenobird.com/podcast/sweat-equity-6662747/how-to-build-a-brand-so-magnetic-corporate-giants-beg-to-buy-w-brian-mazza
Text version: https://stenobird.com/podcast/sweat-equity-6662747/how-to-build-a-brand-so-magnetic-corporate-giants-beg-to-buy-w-brian-mazza.md
Podcast: [Sweat Equity](https://stenobird.com/podcast/sweat-equity-6662747)
Published: 2026-05-20T14:00:00+00:00
Episode link: https://www.marketingexamined.com
Audio file: https://episodes.captivate.fm/episode/5bb5cdad-d9b7-4fd4-b2a0-8a28783db2bf.mp3
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Duration seconds: 3345

## Resource

Want to learn how to build memorable brand experiences? In this episode, Brian Mazza — lifestyle entrepreneur and founder of HPL (recently acquired by Life Time) — shares his insights on how he scaled a fitness brand, where the industry is headed, and what it takes to stand out in today's content-driven world. Whether you're building a business or just obsessed with brand strategy, this one's for you. Especially if you're trying to cut through the noise in the era of short attention spans. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1

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## Transcript

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