# $100M of Brand Partnership Advice in 38 Minutes w/ Ryan Chen

Page: https://stenobird.com/podcast/sweat-equity-6662747/100m-of-brand-partnership-advice-in-38-minutes-w-ryan-chen
Text version: https://stenobird.com/podcast/sweat-equity-6662747/100m-of-brand-partnership-advice-in-38-minutes-w-ryan-chen.md
Podcast: [Sweat Equity](https://stenobird.com/podcast/sweat-equity-6662747)
Published: 2026-06-18T05:00:00+00:00
Episode link: https://www.marketingexamined.com
Audio file: https://episodes.captivate.fm/episode/ab5dedcd-8dc7-48b2-9826-2a734ea02378.mp3
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JSON: https://stenobird.com/v1/public/podcasts/sweat-equity-6662747/episodes/100m-of-brand-partnership-advice-in-38-minutes-w-ryan-chen
Duration seconds: 2320

## Resource

Breaking into an established category can be hard. Ryan Chen breaks down how he and his partner built Neuro from the ground up, secured a partnership with Mr. Beast, and carved out a unique position in a crowded market. From TikTok Shop to spend allocation, Ryan shares the marketing strategy behind one of the fastest-growing brands in the energy category. If you're building a brand in a competitive category, this one is for you. Enjoy the episode! As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- Make ads that win (without getting lucky): https://motionapp.com Turn your customer support into a revenue engine: https://www.richpanel.com/ -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1

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## Transcript

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