# GoodPower’s Leah Qusba on Selling Clean Energy as Pocketbook Power

Page: https://stenobird.com/podcast/sustainability-in-your-ear-838586/goodpower-s-leah-qusba-on-selling-clean-energy-as-pocketbook-power
Text version: https://stenobird.com/podcast/sustainability-in-your-ear-838586/goodpower-s-leah-qusba-on-selling-clean-energy-as-pocketbook-power.md
Podcast: [Sustainability In Your Ear](https://stenobird.com/podcast/sustainability-in-your-ear-838586)
Published: 2026-07-13T10:50:03+00:00
Episode link: https://earth911.com/business-policy/sustainability-in-your-ear-goodpowers-leah-qusba-on-selling-clean-energy-as-pocketbook-power-2/
Audio file: https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/72869672/siye_interview_goodpower_ceo_leah_qusba_on_pocketbook_messaging.mp3
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JSON: https://stenobird.com/v1/public/podcasts/sustainability-in-your-ear-838586/episodes/goodpower-s-leah-qusba-on-selling-clean-energy-as-pocketbook-power
Duration seconds: 2943

## Resource

In 2024, 91% of new large-scale renewable projects around the world made electricity for less money than any fossil-fuel option, according to the International Renewable Energy Agency . Solar power was 41% cheaper than the lowest-cost fossil fuel, and onshore wind was 53% cheaper. The technology that can lower energy bills, keep the grid stable, and create jobs is now the most affordable way to build power almost anywhere. So, here’s the big question our guest faces every day: if clean energy is this good and this affordable, why is it still so tough to get people to support it? Leah Qusba leads GoodPower, a nonprofit focused on strategic communications and research. For almost twenty years, it was known as Action for the Climate Emergency, but it changed its name during Climate Week 2025. Since Leah took over, the group has grown about ten times bigger, built a network of over 8,500 content creators who share facts about renewables, and started running live messaging tests through its Good Data Lab. The new name highlights that renewable power is good power, and the best way to win support is by showing how it affects people’s monthly bills. The decision to rebrand was based on data. Leah’s team learned that words like “climate” and “emergency” can shut down conversations in rural, conservative areas where most new wind and solar projects are built. GoodPower shifted its message to focus on jobs, community investment, and steady power bills. GoodPower also works to fight anti-renewables disinformation, which Leah says spreads fastest in the first day or two after a grid emergency. When Winter Storm Fern knocked out power in more than 20 states in January, the organization had a few days’ notice and quickly got its creator network ready to “prebunk” the usual claim tha…

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