# The Buzz: Data Gaps, Boeing's Comeback, & the $700B Returns Boom

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Text version: https://stenobird.com/podcast/supply-chain-now-1065092/the-buzz-data-gaps-boeing-s-comeback-the-700b-returns-boom.md
Podcast: [Supply Chain Now](https://stenobird.com/podcast/supply-chain-now-1065092)
Published: 2026-05-01T04:00:00+00:00
Episode link: https://supplychainnow.com/the-buzz-data-gaps-boeing-comeback-returns-boom
Audio file: https://pdcn.co/e/episodes.captivate.fm/episode/00e599c9-e907-4c10-91c8-ebf1594d00eb.mp3
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JSON: https://stenobird.com/v1/public/podcasts/supply-chain-now-1065092/episodes/the-buzz-data-gaps-boeing-s-comeback-the-700b-returns-boom
Duration seconds: 3346

## Resource

In today’s environment, complexity is rising, but clarity wins. Leaders who focus on execution, empower their frontline, and turn insights into action will outperform the competition. This episode is a must-listen for anyone navigating change and looking to lead with confidence.In this episode of The Buzz, we unpack the growing complexity of returns, explore the gap between data and decision-making in manufacturing, and examine Boeing’s ongoing turnaround—plus a powerful conversation on leadership, execution, and empowering the frontline, welcome to The Buzz, powered by DOSS! Hosts Scott Luton and special guest host Ray Attiyah break down the $700B returns economy and how companies like UPS are turning reverse logistics into a competitive advantage. The conversation also dives into new data on manufacturing decision-making, and why visibility alone isn’t enough without clear action. Plus, the team explores Boeing’s slow but steady recovery and what it really takes to rebuild trust at scale. This episode delivers practical, real-world perspective on execution, leadership, and how organizations can stay resilient in uncertain times. Key Learnings & Takeaways: Returns are a $700B opportunity, customer experience now defines brand loyalty Easy, frictionless returns can drive repeat purchases and long-term loyalty Manufacturing data is improving, but decision-making frameworks are lagging Visibility isn’t enough, leaders need actionable insights, not just dashboards Only 9% of manufacturers can identify root causes in real time, leaving many stuck in firefighting mode Boeing’s recovery highlights the long road from lost trust to regained confidence Execution > strategy, top organizations are doubling down on operational excellence Empowered frontline teams unlock spe…

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## Transcript

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