# The Industry’s Best-Kept Secret: Why Supplement Brands Must Start Marketing Their Quality

Page: https://stenobird.com/podcast/supplement-source-podcast-7068305/the-industry-s-best-kept-secret-why-supplement-brands-must-start-marketing-their-quality
Text version: https://stenobird.com/podcast/supplement-source-podcast-7068305/the-industry-s-best-kept-secret-why-supplement-brands-must-start-marketing-their-quality.md
Podcast: [Supplement Source Podcast](https://stenobird.com/podcast/supplement-source-podcast-7068305)
Published: 2025-05-15T21:00:00+00:00
Episode link: https://www.buzzsprout.com/2488642/episodes/17171616-the-industry-s-best-kept-secret-why-supplement-brands-must-start-marketing-their-quality.mp3
Audio file: https://www.buzzsprout.com/2488642/episodes/17171616-the-industry-s-best-kept-secret-why-supplement-brands-must-start-marketing-their-quality.mp3
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Duration seconds: 918

## Resource

In this episode of Supplement Source, Jeff Ventura, VP of Communications at CRN, sits down with Elan Sudberg, CEO of Alkemist Labs, for a bold conversation about the supplement industry’s opportunity to capitalize on its strongest asset—its safety record. From testing labs to public trust, Sudberg argues that the data already exists to reshape the public narrative around supplements, but industry leaders aren’t using it. Tune in as they discuss marketing blind spots, missed ROI, and how repos...

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## Transcript

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