# Your BFCM Subscription Playbook Starts in the Summer - Here's What to Do Now

Page: https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318/your-bfcm-subscription-playbook-starts-in-the-summer-here-s-what-to-do-now
Text version: https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318/your-bfcm-subscription-playbook-starts-in-the-summer-here-s-what-to-do-now.md
Podcast: [Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue](https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318)
Published: 2026-06-02T10:00:02+00:00
Episode link: https://www.spreaker.com/episode/your-bfcm-subscription-playbook-starts-in-the-summer-here-s-what-to-do-now--72212679
Audio file: https://api.spreaker.com/download/episode/72212679/black_friday_prep_final_64.mp3
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Duration seconds: 843

## Resource

Black Friday is months away - and that's exactly why you should be working on your subscription strategy right now. In this episode, I walk through the three things subscription brands should be doing this summer to set themselves up for their biggest sales period of the year. What we cover: Why blanket discounts box you into a corner during BFCM How to mine your subscription data for high-LTV product combos Using customer conversations to uncover what's working (and what isn't) How to build an offer testing flywheel before the fall rush What to look for in first and second month LTV when evaluating test offers Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com

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## Transcript

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