# The Email Strategy Most Subscription Brands Get Backwards

Page: https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318/the-email-strategy-most-subscription-brands-get-backwards
Text version: https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318/the-email-strategy-most-subscription-brands-get-backwards.md
Podcast: [Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue](https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318)
Published: 2026-03-10T10:00:02+00:00
Episode link: https://www.spreaker.com/episode/the-email-strategy-most-subscription-brands-get-backwards--70450579
Audio file: https://api.spreaker.com/download/episode/70450579/subscription_email_final_64.mp3
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Duration seconds: 910

## Resource

Most email agencies spread out your subscriber onboarding emails to avoid "over-sending." I think that's backwards. In this episode, I break down the email and SMS strategy that actually drives retention for subscription brands. What we cover: • Why you should send more emails in the first few days, not fewer • The onboarding window most brands completely waste • How to turn your billing reminder into a retention tool • Why SMS reduces churn instead of causing it • The campaign paradox: skipping billing reminders but blasting daily promos • Building subscriber-specific offers and campaign strategies Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com

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## Transcript

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