# Retention Is Built on the Basics: Email, Empathy, and Effort | Alyssa Wallace Interview

Page: https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318/retention-is-built-on-the-basics-email-empathy-and-effort-alyssa-wallace-interview
Text version: https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318/retention-is-built-on-the-basics-email-empathy-and-effort-alyssa-wallace-interview.md
Podcast: [Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue](https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318)
Published: 2025-11-18T11:00:07+00:00
Episode link: https://www.spreaker.com/episode/retention-is-built-on-the-basics-email-empathy-and-effort-alyssa-wallace-interview--68559704
Audio file: https://api.spreaker.com/download/episode/68559704/alyssa_matt_final_64.mp3
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Duration seconds: 1864

## Resource

In this episode of Subscription Prescription, I sat down with Alyssa Wallace, a retention expert who knows how to turn plain text emails and founder videos into real subscription revenue. We talk about what actually moves the needle for subscription brands, including: Why most welcome flows fail (and how to fix them) The power of plain text emails and real founder messaging What “on brand” is costing you if you’re under $100M How simple video responses can double your cancellation save rates Why most post-cancel flows are missing the mark — and what to do instead How to work with (not against) acquisition teams when it comes to offers and retention This conversation is full of real talk and tactical advice. Whether you're running email flows, managing churn, or just trying to keep subscribers happy, this one will give you plenty to think about. 💌 Get weekly retention insights: https://newsletter.thesubscriptiondoc.com Connect with Alyssa on LinkedIn or Twitter: https://www.linkedin.com/in/xalyssajeanx/ https://x.com/xalyssajeanx

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## Transcript

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