# Education, Winbacks, and Direct Mail: Dirtea's Retention Strategy

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Text version: https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318/education-winbacks-and-direct-mail-dirtea-s-retention-strategy.md
Podcast: [Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue](https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318)
Published: 2026-03-03T11:00:02+00:00
Episode link: https://www.spreaker.com/episode/education-winbacks-and-direct-mail-dirtea-s-retention-strategy--70304914
Audio file: https://api.spreaker.com/download/episode/70304914/jade_matt_final_64.mp3
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Duration seconds: 2136

## Resource

Jade Moffett from Dirtea joins the show to break down how they use education-first onboarding, segmented winback flows, and direct mail to retain and re-engage subscribers. We dig into why they wait to cross-sell, how their CX team shapes retention messaging, and the 200% lift they saw from Paper Run. What we cover: • Why education-first onboarding drives long-term retention • Segmenting winback flows by cancellation reason and product • Using direct mail (Paper Run) to re-engage churned and opted-out customers • Cross-sell timing: why waiting until after the first subscription cycle matters • How feedback loops at every touchpoint improve the customer experience • Balancing short-term revenue with long-term customer value • Letting your CX team sense-check retention messaging Guest: Jade Moffett Her LinkedIn: https://www.linkedin.com/in/jade-moffatt-42ba35199/ Website: https://www.dirtea.com Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com

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## Transcript

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