# Pivots, Funding, and Building Apps That Last – Greg Cohn, Burner

Page: https://stenobird.com/podcast/sub-club-by-revenuecat-1319181/pivots-funding-and-building-apps-that-last-greg-cohn-burner
Text version: https://stenobird.com/podcast/sub-club-by-revenuecat-1319181/pivots-funding-and-building-apps-that-last-greg-cohn-burner.md
Podcast: [Sub Club by RevenueCat](https://stenobird.com/podcast/sub-club-by-revenuecat-1319181)
Published: 2025-12-10T09:00:00+00:00
Episode link: https://subclub.com/episode/pivots-funding-and-building-apps-that-last-greg-cohn-burner
Audio file: https://media.transistor.fm/61d83c05/2835e5c2.mp3
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JSON: https://stenobird.com/v1/public/podcasts/sub-club-by-revenuecat-1319181/episodes/pivots-funding-and-building-apps-that-last-greg-cohn-burner
Duration seconds: 5367

## Resource

On the podcast, I talk with Greg about knowing when to pivot, why most consumer apps shouldn't raise VC, and why making free trials optional outperformed making them the default. Top Takeaways: 📉 Know When to Pivot Wrangle struggled because it wasn’t solving a real problem. Burner succeeded because it met a clear need. Don’t be afraid to pivot when the product isn’t working. 💭Most Consumer Apps Don’t Need VC Venture capital can be a blessing but also a curse. If you attract investment that doesn’t line up with your product vision or culture, the cash injection can turn out to be a costly mistake. Building a business that pays for itself is a better fit for most founders. 🔑 Focus on Retention Success is about keeping users, not just acquiring them. Burner’s ability to retain users, even short-term ones, proved its value. If users keep coming back, you’ve found something meaningful. 🛠 Trials, Errors, Wins Testing was crucial to Burner’s growth. Every experiment was a learning opportunity. Don’t guess—test continuously, especially pricing, to find what drives retention and revenue. 🎯 Small Changes, Big Results Minor tweaks, like switching to a free trial, led to significant growth. Optimize for retention with quick, simple changes. Even minor adjustments can have a substantial impact on results. About Greg Cohn: 🛫 Founder and CEO of Ad Hoc Labs 📱 Greg Cohn is the founder of Burner, the leading mobile app for managing personal privacy through disposable phone numbers. With a passion for solving real-world problems, Greg transitioned from an early startup failure to building a successful business that prioritizes user privacy, simplicity, and seamless functionality. 👋 LinkedIn 💬 Text Greg’s Burner: (323) 579-1830 🧑‍💻 Open Roles at Ad Hoc Labs (Mention “Sub Club” to get a cl…

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