# How ElevenLabs Turns Feature Launches Into a Growth Engine – Luke Harries

Page: https://stenobird.com/podcast/sub-club-by-revenuecat-1319181/how-elevenlabs-turns-feature-launches-into-a-growth-engine-luke-harries
Text version: https://stenobird.com/podcast/sub-club-by-revenuecat-1319181/how-elevenlabs-turns-feature-launches-into-a-growth-engine-luke-harries.md
Podcast: [Sub Club by RevenueCat](https://stenobird.com/podcast/sub-club-by-revenuecat-1319181)
Published: 2026-03-09T08:00:00+00:00
Episode link: https://subclub.com/episode/how-elevenlabs-turns-feature-launches-into-a-growth-engine-luke-harries
Audio file: https://media.transistor.fm/7591d082/9417295a.mp3
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JSON: https://stenobird.com/v1/public/podcasts/sub-club-by-revenuecat-1319181/episodes/how-elevenlabs-turns-feature-launches-into-a-growth-engine-luke-harries
Duration seconds: 1017

## Resource

On the podcast: how ElevenLabs turns every new feature launch into a growth engine, how they're deploying over a hundred million dollars in paid ads, and why directing AI agents is quickly becoming a core skill for marketers and solo founders. This conversation is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. Each episode in this series will explore one crucial topic and share actionable insights from top subscription app operators. Top Takeaways: 🚀Turn every feature launch into a full-funnel growth engine Don't just ship and announce. Coordinate each release across organic posts, landing pages, and refreshed ad creative simultaneously so earned attention compounds into paid efficiency. 💰 Train a custom GPT on your own winning ad copy Feed your top and bottom performing Meta and Google copy into a custom GPT, then use it to rapidly translate brand messaging into proven high-performing ad formats. It turns institutional knowledge into a scalable creative tool. 🤖Directing AI agents is the new core marketing skill The future of marketing isn't just using AI tools but directing agents to handle messaging, storyboarding, ad creation, and localization, all grounded in your creative taste and brand direction. About Luke Harries: 🚀Growth / Engineering at ElevenLabs , is an AI research and product company transforming how we interact with technology. Their vision is to make communication and creation with technology seamless. 👋 LinkedIn Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ Episode Highlights: [0:00] Introduction to Luke Harries, Growth Lead at ElevenLabs [1:05] ElevenLabs' approach to growth through "growth engines" [2:20] The power of AI to unlock viral mome…

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## Transcript

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