# Episode 21 with Kendra Rhodes

Page: https://stenobird.com/podcast/strong-source-6696850/episode-21-with-kendra-rhodes
Text version: https://stenobird.com/podcast/strong-source-6696850/episode-21-with-kendra-rhodes.md
Podcast: [Strong Source](https://stenobird.com/podcast/strong-source-6696850)
Published: 2025-03-14T11:23:05+00:00
Episode link: https://rss.com/podcasts/strong-source/1940046
Audio file: https://content.rss.com/episodes/285574/1940046/strong-source/2025_03_14_11_20_42_95c6a7fc-c7bc-4cdd-830b-eff2dd92daa9.mp3
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JSON: https://stenobird.com/v1/public/podcasts/strong-source-6696850/episodes/episode-21-with-kendra-rhodes
Duration seconds: 3194

## Resource

In this episode of Strong Source – The Commodity Podcast, we sit down with Kendra Rhodes, Director of Global Risk Management, Market Insights, and Communications at General Mills, to explore how FMCG companies navigate extreme market volatility. Kendra shares insights on balancing procurement strategy with risk management, the shift from complex derivatives to simpler hedging approaches, and the critical role of data and agility in decision-making.

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## Transcript

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