# What Big Brands Know About Social That Small Businesses Don't

Page: https://stenobird.com/podcast/strategy-talks-content-strategy-for-small-teams-5249860/what-big-brands-know-about-social-that-small-businesses-don-t
Text version: https://stenobird.com/podcast/strategy-talks-content-strategy-for-small-teams-5249860/what-big-brands-know-about-social-that-small-businesses-don-t.md
Podcast: [Strategy Talks: Content Strategy for Small Teams](https://stenobird.com/podcast/strategy-talks-content-strategy-for-small-teams-5249860)
Published: 2026-05-21T14:30:00+00:00
Episode link: https://www.moreinmedia.com/strategytalks
Audio file: https://episodes.captivate.fm/episode/0d9e7899-4ffe-437f-b06f-97bb0456ab5c.mp3
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JSON: https://stenobird.com/v1/public/podcasts/strategy-talks-content-strategy-for-small-teams-5249860/episodes/what-big-brands-know-about-social-that-small-businesses-don-t
Duration seconds: 2018

## Resource

You're posting consistently. Maybe you're even running some ads. But somehow the results still feel disconnected, like two separate efforts that never quite add up. The brands winning on social have figured out how to make organic and paid work together as one strategy. And the gap between what they know and what most small businesses are doing? It's bigger than you think. In this episode of Strategy Talks, host Dorien Morin-van Dam sits down with someone who has built that strategy from the inside, at P&G, Mercedes-Benz, Robinhood, and Western Digital. She's here to pull back the curtain and show you exactly how it's done. → Join the NEW Strategy Talks community Melissa Dawson is a strategic, brand-first social pro with 15 years under her belt. She currently works in corporate B2B data storage at WD (fka Western Digital). Melissa has experience across the spectrum in social — B2B and B2C, hardware, software, fintech, transportation, CPG, and much more. Brands she's worked with include Western Digital, Procter & Gamble, Luvs, dbt Labs, Robinhood, Mercedes-Benz, Circle K, RingCentral, VMware, Celebrity Cruises, Orangetheory, and When We All Vote. 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

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## Transcript

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