# What a Fractional CMO Wants from Content Decisions

Page: https://stenobird.com/podcast/strategy-talks-content-strategy-for-small-teams-5249860/what-a-fractional-cmo-wants-from-content-decisions
Text version: https://stenobird.com/podcast/strategy-talks-content-strategy-for-small-teams-5249860/what-a-fractional-cmo-wants-from-content-decisions.md
Podcast: [Strategy Talks: Content Strategy for Small Teams](https://stenobird.com/podcast/strategy-talks-content-strategy-for-small-teams-5249860)
Published: 2026-05-28T14:30:00+00:00
Episode link: https://www.moreinmedia.com/strategytalks
Audio file: https://episodes.captivate.fm/episode/725a69b3-c64a-413e-a408-b535e0fb7608.mp3
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JSON: https://stenobird.com/v1/public/podcasts/strategy-talks-content-strategy-for-small-teams-5249860/episodes/what-a-fractional-cmo-wants-from-content-decisions
Duration seconds: 2007

## Resource

You pour yourself into a piece of content. You write it, refine it, hit submit... and then silence. Did it go live? Did it get changed? Did someone above you decide it wasn't right, and never tell you? Most content creators never find out what happens on the other side of that handoff. This week's guest has lived on both sides of that wall. She started as a creator, with a background in fine art, and now she's the one in the room deciding what gets approved, what gets sent back, and what gets shelved entirely, as a fractional CMO for clients across three continents. This week on Strategy Talks, we're getting into what a CMO is actually thinking when your content lands on their desk, and what you can do about it. → Join the NEW Strategy Talks community here. Anna Geffert studied fine art, graduating just weeks before COVID hit. She made the switch to marketing after working in a museum, and has spent the last two years freelancing, evolving from marketing strategist to fractional CMO with clients on three continents. 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

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## Transcript

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