# Story Before Strategy: The LinkedIn Edge

Page: https://stenobird.com/podcast/strategy-talks-content-strategy-for-small-teams-5249860/story-before-strategy-the-linkedin-edge
Text version: https://stenobird.com/podcast/strategy-talks-content-strategy-for-small-teams-5249860/story-before-strategy-the-linkedin-edge.md
Podcast: [Strategy Talks: Content Strategy for Small Teams](https://stenobird.com/podcast/strategy-talks-content-strategy-for-small-teams-5249860)
Published: 2026-06-11T14:30:00+00:00
Episode link: https://www.moreinmedia.com/strategytalks
Audio file: https://episodes.captivate.fm/episode/f9f93d3b-0c09-4c3d-9cc7-18dc14a527fc.mp3
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JSON: https://stenobird.com/v1/public/podcasts/strategy-talks-content-strategy-for-small-teams-5249860/episodes/story-before-strategy-the-linkedin-edge
Duration seconds: 1831

## Resource

Lotsa people treat LinkedIn like a billboard. They pick a look, post some updates, hope the right people notice. And when it doesn't work, the instinct is to fix the tactics. Better headlines. More hashtags. A new posting schedule. But tactics built on a story you haven't found yet? They won't save you. This week's Strategy Talks guest has been helping entrepreneurs and consultants do the harder, more important work first: uncovering the story that makes everything else on LinkedIn actually land. Once you have that, the strategy almost writes itself. → Join the NEW Strategy Talks community Anneke van der Voort helps entrepreneurs, advisors, and teams build a professional presence on LinkedIn — visible in a way that feels authentic and attracts the right clients. With a background in marketing, communications, and PR across both business and higher education, she has been working with LinkedIn since 2005. In 2013 she founded PRminded , and since then has helped countless professionals find their story and translate it into a profile and content strategy that actually works. Her experience spans 20 years in B2B marketing, 10 years as a lecturer, and time living and working in Singapore and London — all of which shaped her international perspective and no-nonsense approach. Clients often say she brings calm and clarity to a platform that can feel overwhelming — and that working with her goes beyond visibility to real positioning and purposeful connection. 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem defin…

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## Transcript

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